Retail

Fully stocked with retail expertise

Online retailing continues to grow at remarkable rates. Almost as important as identifying the right merchandise, suppliers and customers is developing a flexible IT framework for managing everything from ordering and selling through to warehousing and profit viability.

Crimson has extensive experience at helping national and international brands to maximise their profit potential. Since 2001, we have helped introduce bespoke and highly sophisticated package-based IT systems that have been central to the way retailers manage supplier networks, control stock flows and open up new cross-border markets.

Our ability to provide a unified and reliable view of management information across all operations plays a key role in increasing efficiency. Whether marrying data from different consumer brands or from direct mail, high street, call centre and online operations, we consistently provide the single view of the truth for smarter buying, forecasting and logistics decisions. 

With extensive experience of sophisticated web content management solutions we allow retailers to continually refresh lines whilst ensuring they can analyse any on-going success. Applications that manage 100,000 products for 50+ brands across 50+ websites demonstrates our capabilities. With each website able to handle product catalogues featuring many millions of search characteristics, retailers have the flexibility to keep growing whilst remaining firmly in control. By leveraging integration technologies, we have helped clients to minimise the labour intensive work of loading new web product lines, make it viable to retail low margin, direct despatch products and significantly increase the product pool. Able to accommodate language, currency and cultural variations, we can also open the way to international opportunities. It’s all part of helping businesses cut time to market and open up different retail segments.

Our combination of retail know-how allied to rare technical expertise ensures our team is particularly well placed to deliver success. Our experience with related projects for B2C logistics companies adds to our understanding of the entire online retail sector. From data warehousing to programme management, the Crimson track record is undeniable. 

Take a look at our case studies to find out more.