Microsoft Dynamics CRM

Turning CRM into a USP

Building on the flexibility of Microsoft Dynamics

What makes CRM really come to life within an organisation? It’s when user-friendly systems are designed to fit the culture to ensure it’s embraced by all departments, offices and levels. The kind of truly holistic approach Crimson specialises in.
 
We develop personalised systems that make it easier to link pre-sales and aftercare custom, cross sell from all departments or build longer-term relationships. Where you can tap into the potential of management information to help you make smarter decisions, exploit more marketing opportunities and develop stronger relationships. With our help, you can use IT to develop a customer centric approach honed to the specific needs of your business and gain a joined up view of your operations.

As new technology can be intimidating to team members, we believe CRM systems need to be familiar to all. While we have the skills and flexibility to embrace technologies like Siebel, ACT! or Salesforce.com according to need, experience tells us that with Microsoft Dynamics as the foundation, more people will input more useful data. With its familiar feel, learning curves are reduced. It also offers our consultants greater integration flexibility to use application software that’s directly relevant to your business needs - making personalisation easier to achieve. So users gain powerful IT functionality without leaving the Dynamics CRM environment.

With a streamlined user interface, wizard-based tools and close integration with Microsoft Office, Microsoft Dynamics CRM already works the way your people work. With the proven .NET framework, our development experts can include role specific aspects that further increase the feeling that the system is THEIR system.

An adaptable and affordable Crimson CRM system can grow and change with your business. For example, gain a cost effective global facility by building in multiple languages, currencies and time zones. This flexible technology is also easy to upgrade, move and extend into new locations or business areas. We can integrate it easily with other internal or external systems. So you can use IT to help you achieve business goals now and into the future thanks to point-click customisations, extensible data models and simple-to-use mapping tools.

As part of our Agile requirements capture process we have designed a one day workshop which has proved to be a very effective way of identifying your firm's change opportunities and engaging stakeholders in the CRM adoption process. We have found that it has really helped organisations to assess the true value of CRM in the context of their working practices and give a robust return on investment.  To find out more about the workshop click here.