Crimson

CRM Solutions

Only by combining process and behaviour change can an organisation make CRM systems effective.

At Crimson we know that CRM is more than a meaningless business acronym, more than simply a software package, it's a holistic approach that requires the right people, the processes, and the right systems.

It's all very well having a functional CRM system, but if your users and processes don't use the system properly then CRM can quickly become an expensive white elephant.

Crimson specialises in implementing best of breed CRM solutions, managing the cleansing of data and, most importantly, training the users to get the best from their IT system by unlocking employee potential as part of a structured and highly effective behavioural change programme.

Consultants at Crimson have used and deployed various CRM technologies including Siebel, ACT! and Salesforce.com, but we believe in the power of Microsoft Dynamics CRM 4.0 because it is a highly extensible software platform.

Many companies are using Microsoft Dynamics CRM 4.0 (xRM) as their core application platform to build in-house systems. By using Dynamics CRM as the base building blocks, IT managers can concentrate on today’s business problems, rather than issues that impact traditional software developments.

Key to Dynamics CRM’s use in any company’s IT estate is its integration capability. Dynamics CRM can expose specific sub-sets of functionality from other applications - in-house or Internet based - to present a powerful blend of IT functionality to the user without them leaving the Dynamics CRM environment. Crimson uses Microsoft’s industry proven .NET framework and it's own Managed Services development team to further extend this already powerful application.

Crimson has a team of Microsoft Certified xRM professionals skilled in adapting the product to your business. See our Case Studies section to get an idea of the innovative enhancements made to the Dynamics CRM platform, both for optimising the business application set across those companies and further leveraging their investment in the core product.

Crimson may act as project leaders or as skilled specialists within your in-house project teams. Call us or e-mail enquiries@crimson.co.uk to find out how Crimson could help your business maximise its sales, marketing and service interactions.

Ask us about our Discovery Day where we'll help you identify opportunities for increased sales, service improvements or cost reduction.

WORKS THE WAY YOU DO

With a streamlined user interface, wizard-based tools, and close integration with Microsoft Office, Microsoft Dynamics CRM works the way your people work.
Get started quickly in a familiar Microsoft Office Outlook® environment designed to support fast user adoption and high utilisation of your CRM solution.
Empower users to work with familiar tools, such as Microsoft Office Word and Microsoft Office Excel® spreadsheet software, to create their own dashboards and personal workflows with wizard-based tools without reliance on outside support.

Provide role-tailored access to information and data both online and offline, giving people access to only the information they want and need - delivered in the way they want it.

WORKS THE WAY YOUR BUSINESS DOES

Microsoft Dynamics CRM provides choice and flexibility in how you implement and customise your CRM application so you can achieve the best fit for your business.
Design and automate business processes to unify line-of-business systems with flexible, easy-to-use tools built on the Microsoft Windows® Workflow Foundation platform.
Conduct business globally with full support for multiple languages and currencies across multiple time zones so you can compete globally while keeping costs under control.
Align IT and business goals through the power of point-click customisations, extensible data models and simple-to-use mapping tools, to help build a solution that fits your business model.

WORKS THE WAY TECHNOLOGY SHOULD

Built on reliable, industry-standard technology, Microsoft Dynamics CRM is an adaptable and affordable CRM system that can grow and change with your business.
Realise fast return with industry-standard technology built on a performance-enhanced architecture that gives you fewer elements to deploy and maintain.
Protect IT investments using flexible technology that does not lock you in and is easy to upgrade, move, and extend into new business groups, geographies, and lines of business.
Connect to other technologies with built-in integration between internal and external systems, helping to reduce operational costs and provide fast access to functionality.