TURN PROPERTY SALES AROUND FASTER
Crimson provides Microsoft Dynamics 365 to housing associations to not only simplify processes, workflows, and enquiries, but also consume data from external sources thanks to integration opportunities - helping to synergise data.
Reach more buyers with Rightmove/Zoopla integration
Integrating with popular property portals increases the tenant pool while shortening lead time, improving sales efficiency and customer experiences.
Consume omnichannel data efficiently
Data obtained through email and live chat can be merged with tenant behaviour data, creating a detailed buyer profile. Centralising data on a common platform means that information can be consumed by multiple sources efficiently.
Portals help to maintain buyer engagement
Customer portals outline buying stages and actions for various processes, so they're aware of any hold-ups or additional requirements. With different home ownership options – including shared ownership and staircasing – each method is catered for.
Remote home sales for vulnerable customers
Bridge the gap between housing association and customer, in-person or virtually. Augmented reality can measure rooms wall-to-wall for virtual lettings, increasing opportunities and availability for vulnerable tenants.
“We have a fantastic work relationship with Crimson. They understand our processes and leverage their experience with the Housing and Homebuilder sectors to make us think differently to get the most from the Dynamics 365 solution.”
Robert Bloom, Sales & Marketing Director, Accent Group