IT Vacancies

New Business Consultant

Job Details
  • Job Location: Birmingham, West Midlands
  • Working Arrangement: Hybrid
  • Salary: Negotiable
Job Description

Main Purpose of the Job

The primary role of the New Business Consultant is to prospect for new clients by networking, cold calling, advertising or other means of generating interest from potential clients. They are responsible for planning persuasive approaches and pitches which will convince potential clients to do business with Crimson. They must develop a rapport with new clients, set targets for sales and provide support that will continually improve the relationship. They are also required to grow and retain existing accounts by presenting new solutions and services to clients.

The New Business Consultant will work with mid and senior level management, marketing, and technical staff. He/she may manage the activities of others responsible for developing business for the company. Strategic planning is a key part of this role, as it is the New Business Consultants responsibility to develop the pipeline of new business coming into Crimson. This requires a thorough knowledge of the market and the solutions/services we can provide and awareness of the company’s competitors.

Main Duties and Responsibilities

  • Prospect for potential new clients and convert this into increased business.
  • Cold call as appropriate within the market or geographic area to ensure a robust pipeline of opportunities.
  • Meet potential clients by growing, maintaining and leveraging their network.
  • Identify potential clients and the decision makers within the client organisation.
  • Research and build relationships with new clients.
  • Set up meetings between client decision makers and the company’s practice leaders/principals.
  • Plan approaches and pitches. Work with the team to develop proposals that address the client’s needs, concerns, and objectives.
  • Participate in pricing the solution/service.
  • Handle objections by clarifying, emphasising agreements and working through differences to a positive conclusion. Use a variety of styles to persuade or negotiate appropriately.
  • Present an image that mirrors that of the client.

Business Develop Planning

  • Attend industry functions, such as association events and conferences and provide feedback and information on market and creative trends.
  • Present to and consult with mid and senior level management on business trends with a view to developing new services, products, and distribution channels.
  • Identify opportunities for campaigns, services and distribution channels that will lead to an increase in sales.
  • Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators.

Management and Research

  • Submit weekly progress reports and ensure data is accurate.
  • Ensure that data is accurately entered and managed within Crimsons CRM or other sales management system.
  • Forecast sales targets and ensure they are met by the team.
  • Track and record activity on accounts and help to close deals to meet these targets.
  • Work with marketing staff to ensure that prerequisites (like prequalification or getting on a vendor list) are fulfilled within a timely manner.
  • Ensure all team members represent the company in the best light.
  • Present business development training and mentoring to business developers and other internal staff.
  • Research and develop a thorough understanding of the company’s people and capabilities.
  • Understand the company’s goal and purpose to continually enhance the company’s performance.


The New Business Consultant has a responsibility to manage the expectations of the following stakeholders:

  • Managing Director/Board
  • Account Management Team
  • New Business Development Team
  • Marketing Team
  • Solutions Team
  • Skills Team
  • Shared Services Team
  • Accounts Team

Knowledge, Skills & Experience

The New Business Consultant will have the following attributes:

  • Networking
  • Persuasion
  • Prospecting Skills
  • Motivation for Sales
  • Sales Planning
  • Identification of Customer Needs and Challenges
  • Market Knowledge
  • Meeting Sales Goals
  • CRM and Microsoft Office

My name is Christine Dineen,
and I manage this role.

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