Prevent Student Dropouts. Protect Revenue. Improve Outcomes
Crimson’s Retention Intelligence Platform helps universities spot at-risk students early, before issues arise, by analysing real-time data to generate dynamic risk scores. This enables timely support, boosting retention, and enhancing outcomes for underrepresented groups and overall institutional performance.
Transforming great UK universities
Overcome the student retention challenge
Every year, thousands of students drop out before completing their first year. Around six per cent of undergraduates never return for their second year. For a university with 10,000 students, this results in a loss of £5.5 million in tuition fees and over £16 million across a typical three-year degree.
But the financial loss is just the start. Early student departures also mean empty rooms, lost accommodation income, lower satisfaction scores, falling league rankings, wasted recruitment spend, missed diversity targets, and reputational damage that impacts future applications.
Most institutions do not intervene until students are already disengaged, skipping classes, missing assignments, and withdrawing from student life, at which point it is often too late.
Crimson’s Retention Intelligence Platform gives institutions the power to act early, before a student even knows they’re at risk.
What if you could see it coming?
Crimson’s Retention Intelligence Platform analyses hundreds of data points: application history, attendance, wellbeing interactions, and even VLE usage. Each student is given a dynamic Risk Score (1–100).
This score updates weekly and highlights at-risk students weeks or months before traditional red flags appear, allowing your support teams to prioritise help for those who need it most.
A 2 per cent uplift in retention could protect £3.7 million in tuition fees over two years at a 10,000-student university. However, the benefits of Crimson’s Student Retention Platform go beyond the balance sheet.
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Better Student Wellbeing
Early personalised support helps reduce stress, isolation, and academic pressure while promoting a healthier and more resilient student experience that supports both retention and overall success.
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Improved Outcomes for Underrepresented Groups
Targeted communication and automated nudges help detect early signs of disengagement, particularly in students less likely to seek help, like first-generation students or those with limited familiarity with university systems.
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Stronger Rankings and Satisfaction
A two per cent increase in retention reduces dropouts, raises student morale, and strengthens satisfaction, continuation, and outcomes, all of which influence NSS scores and league table rankings.
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Compliance with Office for Students Targets
Improving retention, especially for underrepresented students, helps meet Office for Student targets for continuation and progression. Personalisation tools also support the auditability and data reporting required under APPs and B3 regulations.
Book your free workshop today and start protecting your students and your income.
Unleash the
full potential of your students and your university
Discover how the Retention Intelligence Platform empowers universities to protect students and their tuition fees.
No Risk, No Commitment
Crimson is offering a free Retention Data Workshop for UK universities, utilising your existing data to identify which students exhibited early risk, the amount of revenue lost, and where future opportunities for improvement exist.
Crimson have brought a combination of practical advice and a broader perspective that is supporting our goal of offering a sector-leading experience.
John McCarthy
Associate Chief Operating Officer, University of Salford
We focused on agile delivery and were able to stand up some of the deliverables within six months of starting to work with Crimson
Dr. Colin Campbell
Academic Registrar, Newcastle University
Crimson’s expertise shines through in everything that they do. Not only do they understand our business but they understand the technology so well. It’s a game-changer for us in terms of how we are able to manage incredibly important relationships with agents that they expect in a highly competitive environment.
Clare McKeague
Senior International Operations Manager, Newcastle University
Crimson has brought a combination of practical advice and a broader perspective that is supporting our goal of offering a sector-leading experience.
John McCarthy
Executive Director of Marketing, University of Salford