Barratt Redrow, the UK’s largest residential developer, has selected Crimson as its strategic Microsoft partner to help create and maintain class leading customer systems based around the Microsoft Dynamics and Power Platform stack.
The appointment follows the 2024 £2.5bn strategic combination of Barratt Developments PLC and Redrow PLC, two of the UK’s biggest and best homebuilders, both of which have 5 star HBF ratings from their customers. Together, they form a powerhouse entity that delivers over 17,000 homes annually through its brands Redrow, Barratt Homes, David Wilson Homes, and Barratt London.
A scalable, future-proof CRM
As Barratt Redrow continues its journey to deliver exceptional personalised customer experience across pre-reservation, sales, and post-occupation customer care, the organisation sought a partner with deep Microsoft Dynamics 365 expertise and the ability to manage CRM delivery at an enterprise scale.
Following a detailed and competitive selection process, Crimson was selected to deliver a Continual Delivery and Managed Service model tailored to the demands of a high-volume multi-brand business.
Crimson’s modern CRM delivery approach
Crimson’s proposed solution will bring together agile delivery with enterprise-grade service governance, including:
- An Agile CRM delivery team working within Barratt Redrow’s sprint cycles.
- End-to-end support across the Microsoft Power Platform and third-party integrations.
- Full Dynamics 365 coverage, including Sales, Customer Service, Field Service, Customer Insights (Marketing), and Power Apps.
- Over 450 Power Automate flows and 170+ plugins managed and maintained.
- A DevOps-aligned ALM process supporting bi-weekly releases and quarterly rollups.
- Proactive monitoring and trend analysis to reduce business disruption.
Driving business impact
This strategic partnership will enable Barratt Redrow to:
- Confidently operate a business-critical, high-scale CRM platform.
- Accelerate the delivery of enhancements that directly support business priorities.
- Enhance the end-user experience through timely, stable, and risk-reduced releases.
- Navigate Microsoft’s evolving roadmap with confidence, leveraging Crimson’s expertise and connections.
Rob Mallaband, Managing Director at Crimson, commented:
“We’re proud to support Barratt Redrow in such a pivotal phase of their integration and growth. Our partnership goes beyond technology; it’s about helping the UK’s largest housebuilder deliver seamless, connected experiences to their customers, every step of the way.”
Ade Brant, CIO at Barratt Redrow, commented:
“Crimson have already proved themselves to be a very able partner, helping us to implement our customer systems at scale and provide valuable skills, insight and expertise to help us drive innovation across our digital transformation programmes. I look forward to working with Crimson as we further drive our investment in class leading Microsoft technology.”
Looking ahead: innovation through data & AI
Once the foundations are in place, the partnership is set to unlock even greater innovation through the intelligent use of data and AI. This will enable more insight-driven customer journeys, enhanced post-occupation experiences, and seamless CRM expansion across Group and joint venture brands.
As Barratt Redrow continues to build the homes of the future, its CRM capabilities powered by Microsoft, in consultation with Crimson, will ensure those customer journeys are as modern and well-built as the homes they build.