INTELLIGENT CUSTOMER EXPERIENCE MANAGEMENT
Ignite and embed a customer-centric approach that puts digital at the heart of your strategy. Crimson’s Microsoft expertise and consulting methodology can support you to deliver more personalised customer experiences, at less cost, on a future-proof platform that will flex to your customers' needs.
Drive superior customer experience using Microsoft
Drawing from Microsoft’s Dynamics 365 customer relationship management (CRM) software and the Power Platform low-code app development platform, customers work with Crimson to build enterprise-wide customer experience management solutions that scale and mould to fit changing needs.
"Crimson have brought a combination of practical advice that has supported the successful implementation of the Dynamics solution as well as a broader perspective that is supporting our goal of offering a sector leading experience."
To be effective in raising your customer experience and manage the speed, volume and complexity of customer requests, Crimson believes every technology solution should address the following points:
- Be a bridge across silos of information, connecting the right people to the right information.
- Centralise the storage and surfacing of information, with real-time updates that are easy to share with teams.
- Interact and capture data with customers across multiple channels, including chatbots, social, voice and email.
- Easily access a history of customer interactions to provide context.
- Have access to helpful dashboards that show customer feedback data with context suited to each user role.