INTELLIGENT CUSTOMER EXPERIENCE MANAGEMENT

Ignite and embed a customer-centric approach that puts digital at the heart of your strategy. Crimson’s Microsoft expertise and consulting methodology can support you to deliver more personalised customer experiences, at less cost, on a future-proof platform that will flex to your customers' needs.

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Drive superior customer experience using Microsoft

Drawing from Microsoft’s Dynamics 365 customer relationship management (CRM) software and the Power Platform low-code app development platform, customers work with Crimson to build enterprise-wide customer experience management solutions that scale and mould to fit changing needs.

Solutions that fit you. Not the other way round.

Choose one, some, or all. Dynamics 365 applications are made to work together—and with your existing systems—for a comprehensive solution that connects your entire business. So you connect with every customer.

Learn more about Dynamics 365

Powerful alone. Better together.

The Microsoft Power Platform is more than the sum of its parts. Connect them together—and to Microsoft 365, Dynamics 365, Azure, and hundreds of other apps—and build end-to-end business solutions to fast-track a digital customer experience.

Learn more about Power Platform

"Crimson have brought a combination of practical advice that has supported the successful implementation of the Dynamics solution as well as a broader perspective that is supporting our goal of offering a sector leading experience."

John McCarthy, Executive Director of Marketing, Recruitment & External Relations, University of Salford

To be effective in raising your customer experience and manage the speed, volume and complexity of customer requests, Crimson believes every technology solution should address the following points:

  • Be a bridge across silos of information, connecting the right people to the right information.
  • Centralise the storage and surfacing of information, with real-time updates that are easy to share with teams.
  • Interact and capture data with customers across multiple channels, including chatbots, social, voice and email.
  • Easily access a history of customer interactions to provide context.
  • Have access to helpful dashboards that show customer feedback data with context suited to each user role.

How you can gain the confidence to move forward with your project.

Software’ the easy part. It’s change management that’s the challenge.

That’s why Crimson has developed its Iterate© methodology, a business-led approach that emphasises close collaboration with your team.

Taking advantage of Microsoft low-code/no-code platform, Iterate can rapidly drop value into your organisation, giving your teams the buy-in to create success and the confidence to move forward.

Get started with your customer experience management project

Learn how you can leverage your existing investments in Microsoft to transform your organisation.

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