IT Recruitment Agency Improves Net Promoter Score To Buck Industry Trend

Will Astbury News

A survey of Crimson’s candidates has revealed that the IT recruitment agency has improved the way it treats its candidates over the last 12 months.

Crimson’s Annual Candidate Care Survey 2017 revealed that the IT recruitment specialist’s overall Net Promoter Score has increased from 55+ to 57+. This means more of Crimson’s candidates are likely to recommend the IT recruiter than ever before.

Net Promoter Score (NPS) is an internationally recognised tool used to measure customer satisfaction. More than two thirds of Fortune 1000 companies use the metric.

In 2017, the global recruitment industry average Net Promoter Score benchmark for talent satisfaction was 21+, a three-point drop from the average in 2016. Whilst other recruitment agencies have struggled to maintain candidate satisfaction, Crimson has managed to increase it.

Crimson's IT Recruitment Agency Promoter Score

Louise Clarke, Head of Recruitment Sales at Crimson, said: “Over the last 12 months, our IT recruitment team has worked hard to look after our candidates. We have refined our Candidate Charter, which has elevated the way our staff supported candidates in the build-up to big interviews. We also made interview advice and CV tips free to download on our website and increased the number of networking events for our prospects and placed candidates.

“I am delighted with the results of this survey and would like to congratulate the whole recruitment team. It’s their enthusiasm and effort that has really made the difference for our candidates.”

330 of Crimson’s contract and permanent candidates were surveyed. 87% of those that responded said Crimson was a valued advisor, a 6% growth on 2016. 85% said that Crimson kept them informed, a 2% growth on 2016, and 85% said the IT recruitment agency delivered what was promised, 6% growth.

One candidate said: “I have and will continue to recommend Crimson to friends and colleagues. The service you provide is second-to-none. Having to interface with many different agencies recently as part of a recruitment drive the attention to detail provided by Gary Breeze and Matt Morris specifically is a cut above what is provided by other agencies.”

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