Your Microsoft Dynamics 365 CRM Partner

Plan, implement and support your enterprise-wide CRM.

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Microsoft Dynamics 365 is a suite of intelligent business applications that helps organisations manage their business. Crimson is a UK-based Microsoft Dynamics 365 CRM Partner specialising in implementing the Sales, Marketing and Service applications, commonly described as customer relationship management (CRM).

Certified as a Microsoft Gold Partner, Crimson has been a Microsoft Dynamics 365 CRM partner for over 15 years and works with hundreds of midsize and large organisations to implement successful solutions.

Microsoft Dynamics CRM Partner Applications

Proudly supporting CRM projects across the UK

UK Parliament Microsoft CRM Case Study
University of Salford Microsoft CRM Case Study
JM Group Microsoft CRM Case Study
Severn Trent Water Microsoft CRM Case Study

Industry expertise to supercharge your Microsoft Dynamics 365 implementation

Crimson is the established go-to Microsoft Dynamics CRM partner for universities, housing associations and homebuilders.

Microsoft Dynamics CRM Partner meeting

Organisations in these sectors have added advantages to working with Crimson:

  • We understand your language

    You spend less time explaining to your Microsoft Dynamics CRM partner the nuances of your industry because Crimson's consultants have already worked with multiple organisations in the same industry sector as you.

  • We've solved your problem already

    Pre-configured parts of the Microsoft Dynamics CRM platform (known as accelerators) have been developed by Crimson that solve common industry requirements, short-cut the project and de-risk implementation.

Microsoft Dynamics CRM solution accelerators... but without the hidden catch

Contrary to many other Microsoft Dynamics CRM partners, Crimson does not charge you for its intellectual property (IP) to enhance or accelerate Dynamics 365 implementations. Nor does Crimson lock you in (technically or commercially) to the IP. Instead, Crimson treats its IP as accelerators that benefit the implementation process and a 'thank you’ to customers for choosing to work with Crimson.

Microsoft Dynamics implementation partners that de-risk your project and support your business transformation

Customer satisfaction is at the heart of Crimson's approach and four services work together to deliver business solutions to your toughest business problems.

  • Crimson Consult: be inspired about your future, know how you'll get there.

  • Crimson Iterate: pragmatic, predictable solution design where quality comes first.

  • Crimson Paragon: guide your team towards successful continuous improvement and self-sufficiency.

  • Crimson Maximise: get the most out of your investment in Microsoft's cloud.

Microsoft Dynamics CRM Partner Services

CRM solution design and deployment that cuts to the chase

Crimson's Microsoft Dynamics CRM Partner Methodology

As part of Crimson's 'service wheel, Iterate© is its proprietary project methodology, a business-led approach that emphasises close collaboration with your team.

At the heart of Crimson's approach is simplicity, less talking and more doing. Our collaborative approach with your users leads to rapid prototypes, quick wins and quick benefits. Crimson's iterative approach helps build confidence with stakeholders and the momentum to move forward.

Taking advantage of Microsoft’s low-code/no-code platform, Iterate© can rapidly drop value into your organisation, giving your teams the buy-in to create success and the confidence to move forward. And it's backed-up with the rigour of Crimson's project management teams that keep costs and timings on track.

Proactive support services to Maximise your Microsoft Dynamics CRM investment

Just as your business processes never stay still, neither does Microsoft investment into evolving both Microsoft Dynamics 365 and wider business platforms. Which is why Crimson works harder to help you gain more value from your investment in Microsoft Dynamics 365 through its Maximise support services, including:

  • Tiered support package options, using UK-based telephone support from Microsoft Certified engineers.

  • UK-based telephone support for your Microsoft Dynamics CRM solution.

  • Regular account management reviews to help your teams unlock more value.

  • Customer events that inspire your teams to innovate.

Microsoft Dynamics CRM Partner Support

Expertise across the Microsoft technology platform

To empower your organisation's digital transformation journey, Crimson works across the Microsoft business application stack to deliver innovative solutions and business growth.

Microsoft software platform

Crimson's Microsoft Certified consultants configure, enhance and integrate all of the following cloud business applications:

Supporting your complete business transformation journey

Beyond being a mere Microsoft Dynamics 365 partner, Crimson's mission is to unite your people, processes and technology so that we can solve complex business problems.

As business transformation consultants, Crimson can solve your toughest business problems in four areas:

A. Continuous digital innovation

We work with you to embed our skills and knowledge so you capitalise on Microsoft’s platform investment and prove its return on investment.

B. Intelligent Customer Experiences

We support you in delivering an enterprise-wide customer relationship management strategy so that excellent customer experience and the resulting data sit at the heart of your organisation and its decision-making.

C. Business Process Optimisation

From process automation, app integrations, self-serve portals, chatbots and simple one-task mobile apps, Crimson supports you in cutting errors and costs. We help you digitise repetitive, time-intensive tasks so your team can move up the value chain.

D. Actionable Data Insights

Data, data everywhere, but not a drop to drink. Crimson helps you clarify, cleanse and connect your data silos to unlock the insights, make smarter decisions and lay the groundwork for the power of machine learning.

Business transformation consultancy outline
Business transformation meeting

We never forget that every CRM software project is also about people

Uniquely capable of driving your success, Crimson operates at the intersection of people and technology. Crimson provides both market intelligence and services around attracting, shaping and retaining talent as part of a global network of IT recruitment brands.

We can provide you with permanent and contract IT staff you might need to support your CRM or wider technology goals. And through our Nash Squared group, we have access to offshore services in Vietnam that can flex to meet your needs.

Examples of successful Microsoft Dynamics CRM projects

Taylor Wimpey Homebuilder CRM

Taylor Wimpey wanted to make fundamental changes to how it managed the home buying experience and became a trailblazer for digital transformation in the homebuilder sector. Working with Crimson, the leading homebuilder digitised the buying experience, reducing costs in buying process while boosting brand loyalty to now give them unparalleled competitive advantages.

University of Salford Higher Education CRM

University of Salford has enjoyed a successful digital transformation of its student journey by implementing an enterprise-wide customer relationship management (CRM) platform. Breaking the cycle of failed CRM implementations and consolidating multiple disconnected CRM systems, the university worked with Crimson to build and shape their team to own the Microsoft platform and make continual progress with digitising the entire student journey.

Platform Housing Group Social Housing CRM

Platform Housing Group is consolidating housing management platforms following a merger. They are working with Crimson to deliver a single version of the truth about customers, automate transactions, and drive operational efficiencies with asset management.

Peter Evans - Microsoft CRM Case Study
“We are delighted that the project has successfully gone live on time and on budget. The Crimson team have been exceptional and have set an ‘above and beyond’ standard from the outset."
Peter Adams, Chief Information Officer, Avant Homes
John McCarthy - Microsoft CRM Case Study
"Crimson have brought a combination of practical advice and a broader perspective that is supporting our goal of offering a sector-leading experience." 
John McCarthy, Executive Director of Marketing, Recruitment and External Relations, at the University of Salford
Nash Squared

The strength and depth you need along the change journey 

Crimson is part of Nash Squared, the leading global provider of talent and technology solutions. Crimson has the bandwidth to meet your ambitions while remaining an independent, agile partner. Our outlook also enables us to help you meet your talent needs.


Wherever you are in your CRM software journey, Crimson is a Microsoft Dynamics CRM partner that can help you go further. Book your free discovery call to discuss your needs and to learn more about what Crimson is achieving for organisations across the UK.

Get More From Microsoft: Book Your FREE Discovery Call