With government pressure to build more affordable homes, an industry blighted by stories of poor service or sub-standard construction, and a new generation of digitally savvy house buyers accustomed to buying and sharing their experiences online, smart housebuilders recognise the opportunity to secure their future. For housebuilders willing to invest, there is a big opportunity to capture even more market share from smaller players who are already struggling to source and secure land for new projects.

Slater Heelis LLP Logo
“Their expertise in change management was integral to the success of our project. I can see us utilising Crimson’s advice and experience for some time to come.”

Rob Sproule, Group IS Director, Genesis Homes

Proud to support leading housebuilders

Taylor Wimpey Logo
Slater Heelis LLP Logo


Microsoft Dynamics 365 configured to meet your needs

Crimson has invested in Property Accelerator, a suite of pre-configured workflows, forms and rules tailored specifically to the needs of housebuilders. Built on Microsoft Dynamics 365 (CRM), housebuilders gain an evergreen, secure cloud-based solution that has a familiar Microsoft user interface that continues to benefit from Microsoft’s long-term roadmap and annual multibillion pound research and development budget. Crimson can also integrate with COINS, further extending and enriching your data.

Gain more control with Data Insights

Crimson’s Data Insights practice ties together silos of data inside and outside your business to empower your people with actionable insight and accountability. Using Microsoft’s Cloud and integration tools, Data Insights can help create a 360-degree view of your business and a common language to describe performance, with metrics that go a step beyond the usual key performance indicators. Depending on your current priorities and unique circumstances, Crimson can guide you towards reaching your objectives.

Increase Client Lifetime Value

Taylor Wimpey Talks Customer Excellence

Learn how Taylor Wimpey and Crimson are working together to achieve stability in uncertain times. Suzanne Byrne, Customer Experience Director at Taylor Wimpey explains why housebuilders have to adapt faster to a changing market place.



Digitise every step, from the first enquiry through to key hand over.
Property Accelerator pulls together and streamlines each stage of the journey. Assets are shared and managed digitally via customer self-service portals. Communication across all channels are captured within a single customer view for users at the head office through to site level, subject to security and your access rules.

Reduce compensations and giveaways by 5% 

Property Accelerator helps site managers log snags, attach photos, documents and track response times. Prompt and regular homeowner communication – particularly during the crucial NHBC survey period – leads to fewer escalations and unnecessary compensation costs.

Highlight critical social media activity and influencers. 

Integrated social media monitoring can help identify opportunities and react faster to publicly shared praise or complaints. From within the single customer view, identify customer social media activity and influential Klout scores.

Optimse the sales and marketing process

  • Cut average sale discount by 0.5% 
    Property Accelerator can help pinpoint the ideal buyer with their perfect home. Lead scoring and smarter buyer matching help prioritise leads and wake up dormant opportunities.
  • Cut direct market fees by 0.5%
    Property Accelerator guides you in working with data more efficiently so that can cut direct marketing costs, such as Rightmove and Zoopla fees.
  • Cut admin and increase prime selling time.
    In addition to self-service portals and digital documents for each stage for the buyer journey, Property Accelerator cuts the hassle of managing viewings. A self-serve diary and appointment system takes away the usual diary juggling, with email notifications and SMS reminders cutting no shows.

Make teams and suppliers more accountable for performance

Innovate housebuilders have new ways to leverage data to optimise supplier performance and get information out to the field.

Crimson’s Data Insights practice is familiar with measuring business value, with over 800 man-years of expertise in line-of-business processes and IT applications.

Using Microsoft’s world-leading cloud platform, featuring affordable reporting and system integration technologies, Crimson can build you a common information model that can strengthen your corporate performance management and give you the actionable insight needed to know which investment will deliver the best return.

Popular outcomes from the Data Insights team include:

  • Profitability optimisation. Gain a healthier portfolio of products and customers that can better meet the expectations of the business and its budgets.
  • Supplier/sub-contractor performance optimisation. Gain easy access to information on sub-contractor and supplier quality, rebates, accuracy and delivery performance that encourages greater collaboration and a stronger negotiating position.
  • Call centre optimisation. Build a more affordable contact centre focused on fewer complaints and recognised for driving additional revenue and greater levels of customer service.


Lower risk, lower cost projects using low-code/no-code cloud tools.
Microsoft cloud software minimises the need to investment in costly developers to write and de-bug code. Working within a robust framework ensures easier configuration to meet your changing needs while maintaining and trouble-free updates.

No costly intellectual property traps 

Crimson doesn’t charge you ongoing additional fees for our pre-configured solutions. Instead you get the flexibility and freedom of running your own Microsoft-based plaform to manage your customers.

You are empowered to build your own roubust digital platform 

Investing in Microsoft’s cloud platform means having access to a range of incredibly flexible tools that can be adapted to changing business needs. We give your IT teams the confidence and know-how to apply these tools as you navigate the industry’s continuing digital transformation.