PERSONALISE THE STUDENT ATTRACTION PROCESS
Crimson provides Microsoft Dynamics 365 to higher education institutions to transform the student attraction process. Personalised journey automation can be used to gather rich data for prospective students, which can be used to segment, target, and attract quality students.
Build an emotional connection
Create meaningful interaction from the first engagement with mass customisation. Address student concerns and make students feel at home straight away, whether they are living in student accommodation, commuting or remote learners.
Send the right message to each potential student
Dynamic content in emails, landing pages and webforms is quick and easy in Dynamics 365. Different images, text or links can be used to cater to different segments, providing unique one-to-one communications.
Create a single version of the truth
Microsoft Dynamics 365 gathers student information from event registrations, webform completions, and virtual assistants to build a full picture of each prospective student. This improves segmentation and the effectiveness of future engagements.
Deliver exceptional experiences
Demonstrate the quality of your institution from the first engagement, until the last. Personalisation makes universities stand out from competitors, while putting the prospective student experience first.
"Crimson have brought a combination of practical advice that has supported the successful implementation of the Dynamics solution as well as a broader perspective that is supporting our goal of offering a sector leading experience."
John McCarthy, Executive Director of Marketing, Recruitment & External Relations, University of Salford