Crimson provides Microsoft Dynamics 365 to housing associations to not only simplify processes, workflows, and enquiries, but also consume data from external sources thanks to integration opportunities - helping to synergise data.

Reach more buyers with Rightmove/Zoopla integration

Integrating with popular property portals increases the tenant pool while shortening lead time, improving sales efficiency and customer experiences.

Manage Legacy Applications
Integrate Disparate IT

Consume omnichannel data efficiently

Data obtained through email and live chat can be merged with tenant behaviour data, creating a detailed buyer profile. Centralising data on a common platform means that information can be consumed by multiple sources efficiently.

Portals help to maintain buyer engagement

Customer portals outline buying stages and actions for various processes, so they're aware of any hold-ups or additional requirements. With different home ownership options – including shared ownership and staircasing – each method is catered for.

CRM as a Platform
Develop a Custom IT Solution

Remote home sales for vulnerable customers

Bridge the gap between housing association and customer, in-person or virtually. Augmented reality can measure rooms wall-to-wall for virtual lettings, increasing opportunities and availability for vulnerable tenants.

“We have a fantastic work relationship with Crimson. They understand our processes and leverage their experience with the Housing and Homebuilder sectors to make us think differently to get the most from the Dynamics 365 solution.”

Robert Bloom, Sales & Marketing Director, Accent Group

Crimson unites people, processes and technology to solve housing association’s toughest business problems. We specialise in particular around intelligent customer experiences, business process optimisation and actionable data insights.

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